null
Shotgun Marine incorperating PMMS - Our point of Difference and new direction

Shotgun Marine incorperating PMMS - Our point of Difference and new direction

Posted by Shotgun Shelly on 16th Jul 2025

G'day, fellow boaties and marine enthusiasts!

At Shotgun Marine Services SMS our passion for marine electrical and electronics runs deeper than the deepest blue. For over 25 years, we've forged a reputation as reputable specialists, earning the trust of countless boat owners across Australia. Our pride stems from being authorised by all major brands – from Garmin and Simrad to Raymarine, Furuno Coursemaster, and Lowrance – granting us unparalleled, direct expertise across the entire spectrum of marine tech.

This unwavering dedication, coupled with the ever-growing demand for sophisticated, seamlessly integrated marine electronics, has guided us to chart a new course for Shotgun Marine.

Charting a New Course: Our Commitment to Specialised Marine Tech Services

You might notice our schedule is heavily booked – and there's a fair dinkum reason why! Our clients aren't simply after a box delivered to their doorstep; they're seeking the profound knowledge, meticulous craftsmanship, and perfect integration that only genuine specialists can provide. This overwhelming demand for our hands-on expertise has clarified our true purpose: to be dedicated marine techs, not just another sales outlet.

We are Qualified experienced Marine technicians, not just shipping boxes.

Our heart and soul are poured into doing the job we love: designing bespoke systems, customising installations, and fine-tuning marine electrical and electronics packages directly on your vessel. This encompasses everything from the latest navigation technology and powerful sonar to robust systems expertly handled by Port Macquarie Marine Services (PMMS) - Capt Kurt, all underpinned by our unwavering commitment to Shotgun Marine Services (SMS). We firmly believe that the real value lies in a perfectly integrated system that truly elevates your boating experience, far beyond a mere product in a carton.

Why the Shift? The Specialist Difference – It's Worth the Wait.

Consider this, mate: when facing a critical health matter, do you opt for the readily available, unspecialised practitioner? Or do you seek out the highly respected specialist, the one whose books are often closed due to overwhelming demand, because their reputation for excellence precedes them? You choose the latter, because you instinctively know it's worth the wait for genuine expertise and superior outcomes.

The marine electronics world operates on the same principle. Today's systems are incredibly advanced, demanding intricate networking, precise calibration, and a deep understanding of how they interact with your vessel. It’s far more than just bolting on new gear; it’s about guaranteeing every component communicates flawlessly, receives clean power, and is configured to maximise your time on the water. Simply shipping a box falls short of this. In fact, a poorly installed system can lead to frustrating performance glitches, voided warranties, and costly repairs down the track – a true "dodgy doctor" scenario for your prized boat.

Our 25 years of hands-on experience and continuous training from all major brands empower us to deliver this specialised service, precisely where our clients need us most. Being authorised by all major brands isn't just a claim; it means our reputable specialists receive direct factory training, have access to genuine parts, and are fully supported by the manufacturers. This guarantees your installation meets the highest industry standards, ensuring both reliability and the preservation of your warranty. We stand apart because we don't favour one brand over another; as the ONLY authorised agent for ALL major brands, our recommendations are solely based on what's genuinely the best fit for your vessel, free from any dealership incentives.

Our integrated approach, with solutions expertly handled by Port Macquarie Marine Services (PMMS) - Capt Kurt, and backed by robust Shotgun Marine Services (SMS), isn't just industry jargon. It represents our dedication to building a holistic, reliable, and safe electrical foundation for your entire electronics package. This comprehensive commitment to excellence is precisely why our services are in such high demand.

And here's a point of pride that sets us truly apart: Shotgun Marine proudly launched the first marine electronics website in Australia! For over two decades, our reach has been purely organic, grown through genuine word-of-mouth and the undeniable quality of our work. We've never relied on flashy advertising campaigns. Instead, our reputation as reputable specialists, our unique position as the ONLY authorised agent for ALL major brands, and our consistent delivery of exceptional service have ensured our books remain heavily booked by discerning clients who actively seek out genuine, proven expertise.

What truly defines us? We don't just sell the gear, we use the gear. It's a family affair, lived and breathed on the water. We're not just installers; we own boats ourselves, and we're out there fishing, just like you. Our personal experiences navigating, fishing, and living on the water provide us with a real-world understanding of what truly performs. Our very own Kurt, for instance, isn't just an expert technician; he's a game fishing world record holder. And the family's connection to the sea runs even deeper: Decky Danni and Capt Kurt were even homeschooled on a boat for 12 months! This profound, practical, on-the-water knowledge is our crucial point of difference, ensuring our recommendations and installations are always spot on for real-world boating.

With Tech Terry and Shotgun Shelly at the helm, our dedication to unparalleled customer service has always been the real deal. Looking ahead, while Terry and Shelly are transitioning to a more relaxed commitment within the business, they are trusting the unparalleled expertise of Capt Kurt to carry on the esteemed reputation that Shotgun Marine is built upon. Capt Kurt will continue his hands-on approach to installations, repairs, and maintenance, ensuring every job meets our exacting standards. And rest assured, Terry's expert consulting will remain available on tap to Kurt and customers by request, ensuring that invaluable wealth of experience is always within reach. This evolution ensures our core values of specialisation, quality, and genuine, family-backed service remain at the forefront.

What This Means for You: Our Specialised Service Model

Moving forward, Shotgun Marine will be focusing exclusively on our core strength: providing customised and fitted marine electronics packages. This means we will no longer be providing shipping quotes or individual product prices for components that aren't part of a full installation package on your vessel. Our time and expertise are dedicated to the intricate work of on-board integration and custom solutions.

We want to be clear: our goal is to serve clients who are looking for the complete, professional solution – from expert consultation and system design to meticulous installation and comprehensive after-sales support. If you're after a full package, expertly fitted to your vessel by highly trained, authorised, reputable specialists who truly love what they do, then we're your crew.

We appreciate your understanding as we embrace this new direction, allowing us to dedicate our full attention to providing the unparalleled specialist marine tech services that our heavily booked schedule demonstrates is in such high demand.

Fair winds and following seas

Email us to book a consult.

The Team at Shotgun Marine and PMMS

You only have to Google Shotgun Marine to see real life reviews.